Trading News

Read The Latest News & Analysis

New Crypto Ads Policy By Google

New Crypto Ads Policy By Google
Share on:

A new crypto ads policy by google was outlined on August 3rd. The world’s largest search engine is once again allowing crypto exchanges and crypto wallet services providers to run advertisements.

Google had previously banned crypto ads on its platform back in June 2018. All Crypto and Initial Coin Offerings-related ads were blocked from the platform. However, now genuine companies with regulated services can market their products on Google. The policy on ICO is not clear yet.

The new financial products and services related policy has gone into effect on August 3rd. It will increase the ad revenue of Google’s parent company, Alphabet. The total revenue of Alphabet already towers at $147 billion.

The policy revision was first outlined in June. It mentioned that the advertisers who target US Consumers with their crypto exchange and wallet services can run ads only if they meet set criteria. The advertisers must be registered with Financial Crimes Enforcement Network as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

What new Google policy means for crypto?

The cryptocurrency market is expanding at a fast pace. It will not be wrong to say that crypto is the new financial reality. Nonetheless, there are many shady businesses and projects are operating under the aegis of crypto. In order to weed out those projects, Google has a strict ad policy.

Also Read: Amazon Denies the Plan of Supporting Bitcoin

Google will not allow ads from the following categories:

  • Crypto Endorsements By Celebrities
  • Initial Coin Offerings
  • DeFi Trading Protocols
  • Promoting the buy, sell, or trade of Coins

Crypto enthusiasts saw the new crypto ads policy by Google as a ‘bullish’ sign.

Online channels have been pushed to devise a policy on crypto-related content with the recent popularity of the crypto industry. TikTok announced a ban on crypto-based promotional content last month.

Recent News

crypto market

White House Wants to Regulate Crypto as a Matter of National Security

White House is set to present an executive order making it binding on federal agencies to regulate crypto as a matter of national security The US government tends to see crypto

crypto market

Richest Crypto Billionaire CZ has Assets Worth $96 Billion

Cryptocurrency has cultivated a new generation of billionaires The CEO of Binance exchange, Changpeng Zhao, is the richest crypto billionaire with his wealth amounting to $96

crypto market

Crypto Market Keeps Dropping on the Watch

Bitcoin reached $32K on Monday after significantly dropping over the weekend The whole crypto market went south following the pioneer cryptocurrency The sentiments of fear

crypto market

Multi-Million Dollar Crypto Scam: Pakistan to Investigate Binance

Federal Investigation Agency (FIA) of Pakistan has started a criminal investigation into a multi-million dollar crypto scam that involved people sending crypto funds from their

Let's Chat